creating greater well-being
Through our call for well-being we bring business mindset and the power of global resources to address the critical societal issues in the communities where we do our business. We also look after our consumers, the farmers who grow our ingredients, the communities we work in and the planet we call home. Learn more about any of the many ways in which we're creating greater well-being.
We know we have a critical role to play in enabling consumers to snack mindfully. That’s why we’re gradually transforming our portfolio to offer more nutritious products. In fact, by 2020 our aim is to generate a quarter of our total revenue from our Better Choice products. By the same year we also aim to reduce the amount of sodium and saturated fats in our products by 10%, and increase whole grains by 25%.
As Europe’s largest biscuit maker, with much-loved brands like Oreo, Belvita and LU, we need a sustainable supply of quality wheat. Not only is it important for our business, but for local farming communities and the environment as well. That’s why we created Harmony, a successful wheat-sourcing program.
In 2012, we also invested $400 million in Cocoa Life, a ten-year program to empower over 200,000 farmers and more than a million people in our six key cocoa growing regions by 2022. Our holistic approach is focused on five key areas: farming, community, livelihoods, youth and environment.
That’s not all. By the end of 2015, we will have cut our waste and greenhouse gases by 15% in manufacturing, eliminated 50 million pounds of packaging and required our suppliers to achieve 100% traceability.
We’re always looking for new ways to give back to the community. In fact, we’re investing $50 million in community partnerships to promote healthy lifestyle programs. Our partners share our vision to change the course of obesity by providing people with the education, tools and access to lead healthier lives. Initiatives such as: Klasse2000 in Germany, teaching health and life skills to one out of every eight primary schoolchildren nationwide; The Alicia Foundation seeking to improve the eating habits and physical activities of teenagers in Spain or the UK Health for Life program helping at-risk children and their families in the south of Birmingham lead healthier lives.
Each of our partners is recognized in driving positive change at the community level.
"The Health for Life program is exactly the kind of program other food companies should be doing – a genuine focus on education for all sections of the community about healthy lifestyles with not one mention of the brands sold by the business."
Eleanor McGee, Public Health Nutrition Lead, Birmingham Community Healthcare NHS Trust
Along with supporting our community partners, we also run the Global Volunteer Month, during which Mondelēz International employees volunteer on all sorts of projects relating to nutrition education, active play and access to fresh foods.