“We decided to tell a story of how two of the world’s greatest snacking brands, Cadbury Dairy Milk and Oreo, became friends – becoming double the yum and double the fun! To bring the story to life, we created an animated film using emojis which was amplified through digital and out-of-home media channels to raise rapid mass awareness.
“We know that over eight million Australian rely on emojis to communicate with friends, which is why we used the colorful symbols to bring our Cadbury Pip and Oreo Cookie feature film characters to life. Pip and Cookie’s emojis’ expressed more about their personalities than words could ever achieve, which strengthened our messaging in media channels void of sound.
“The process of bringing Cadbury Dairy Milk with Oreo to market is testament to over two years of collaborative, cross-functional work. I’m exceedingly proud of what we’ve achieved and feel very fortunate to have a job that contributes to bringing delicious moments of joy to Australians”
See more... Click below to open our Youtube video!