10 tips for running an effective meeting


In business, because we have meetings every day, it’s very easy to go on autopilot when leading and participating in them. However, meetings can be a powerful channel to help us be at our best, bring out the best in others and lead together effectively.

At Mondelēz International, our values say a lot about how we like to do business – we keep things simple, tell things like it is, and are open & inclusive. These values are the foundation of our strategy globe.

We measure the success of our meetings against three basic criteria: meetings should achieve their objective, take up a minimum amount of time and leave participants feeling engaged with a sense of accomplishment.

Here are our top tips for ensuring your meetings run effectively…

Our Top Tips...


Think first: Do I need the meeting? Could I solve it or move it along myself or collaborate more effectively.


Be clear about the POST for the meeting:

Purpose – objective/goal of the session and type of meeting

Outcomes – outlines specific outputs required

Structure – define data required, essential attendees, agenda and approach

Timing – allocate realistic time for each element


Spend twice as much time on the agenda and the attendees list as you normally would. A little extra time at the front end will save more time at the back end. Consider circulating short and succinct pre-reads so that the meeting becomes a space for informed decision-making.


Assign pivotal roles in the meeting to help inform and drive discussion forward...

Facilitator – responsible for maximizing participation from all attendees and keeping the group focused on the desired outcome.

Pacer – keeps the group aware of time and ensures timings on the agenda are roughly adhered to, avoiding rushing through important items at the end.

Coach – monitors the meeting’s process, evaluating whether goals are being met, and the meeting is following the best process. The coach also draws attention to behaviors and entrenched positions.

Decision-driver – provokes and records decisions.

Decision-maker – takes ultimate accountability that decisions are aligned with organizational direction and leads the process of putting them into action.


Take a few minutes for attendees to check in and make sure everyone is fully focused on the agenda at hand – but be careful to limit this to just a few minutes.


Use the meeting to make decisions. A good meeting is where all participants come well prepared, make a decision in the meeting and then take action items.


Avoid the pursuit of perfection and analysis paralysis! Redirect people back to the agenda when the conversation digresses.


Be brave. Say what’s on your mind, and allow others to do the same; seek to be understood and seek to understand in order to allow issues to be raised and dealt with.


Ask early for objections to keep them from derailing discussions later.


Make results matter. Record the decisions and action points. Circulate and follow up to ensure they are implemented.