Above: David McDermott (left) and Steve Chick (right)
claire low – marketing manager (all year round & seasonal)
Claire joined Mondelēz International in 2012 as Marketing Manager for Cadbury Dairy Milk (CDM) where she lead the team to deliver key innovation launches, such as CDM Oreo, CDM Marvellous Creations and CDM Puddles. She recently moved to the Show You Care team as Marketing Manager on seasonal and all year round gifting.
"Through this ad, we wanted to capture the huge anticipation felt by consumers during the Christmas countdown. Cadbury has a well-loved place in family homes during the festive period, and has been bringing joy to the countdown with its advent calendars for more than 50 years. Inspired by this, we have created the ultimate advent calendar to deliver joy in a way that only Cadbury can this Christmas."
steve chick – brand manager (christmas & halloween)
Steve Chick finished the Mondelēz International UK & Ireland Sales and Marketing graduate scheme in 2012 and has since worked in brand marketing on a series of Cadbury's most famous brands - including Cadbury Dairy Milk, Cadbury Creme Egg and Cadbury Mini Eggs. He is now currently working as the Brand Manager for Cadbury's Christmas & Halloween ranges.
"Working on the #cadvent campaign has been a fantastic experience since I took over as the UK lead in July. A huge agency team, huge production and huge pressure - but it's so much easier when you have a great creative idea and the level of internal support we've been given."
david mcdermott – junior brand manager (christmas & halloween)
David joined Mondelēz International back in 2012 on the UK & Ireland Sales and Marketing graduate scheme and held roles in field sales, customer planning, marketing, and account management before securing his current role as Junior Brand Manager for Cadbury Christmas and Halloween in August 2015.
“The planning for the campaign started back in April/May time this year and when I came into the role it was time to flesh it out and bring it to life. Cadbury and Cadbury advent calendars are synonymous with Christmas and this really lets us countdown to Christmas with the public and really bring that human touch to generate excitement!”
David’s been working tirelessly on a whole host of activities, ranging from creating engaging digital and social content to keep up the momentum of the campaign, to feeding back on and helping to formulate the final creative for the television advert, to ensuring the campaign secures the relevant coverage at national and local level wherever the Cadbury advent calendar opens its doors. He even managed to get himself onto the radio…
“It was great working with Global Radio on various competitions and powerful content to generate interest and a real buzz around the campaign. I even had the opportunity to go to their headquarters in Leicester Square and record a script, so you’ll probably be hearing my voice on the airwaves very soon.”